Keywords: "People of the book and people of the screen", clip consciousness, creolized texts as nonlinear texts, requirements for nonlinear texts, stages of creation of media texts.
Keywords: reading of students of "new literacy", the cult of reading by Vasyl Sukhomlynsky, specifics of reading of students of "new literacy", technologies of activation of reading behavior of children and teenagers
Keywords: reading of students of "new literacy", methods of involvement in reading, receptions and technologies of activization of reading behavior at literature lessons.